Missed Appointments Mean Missed Revenue

Every dealership depends on outbound calling to grow their business. Whether it’s sales following up with internet leads or service BDC reps reminding customers of overdue maintenance, these are proven campaigns designed to drive appointments and revenue.

But if your calls show up as “Potential Spam”, those campaigns never get off the ground. Customers won’t answer, your message won’t be heard, and your carefully built outreach strategy collapses.

Here’s the double problem:

• 30% of all business-to-consumer calls are mislabeled as “potential spam,” “scam,” or “fraud”
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• Even when numbers aren’t flagged, 70% of consumers won’t answer a call from a number they don’t recognize
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That means the odds are already stacked against you. If your dealership’s numbers aren’t properly registered, you’re virtually guaranteeing that your outbound campaigns will underperform.

• Sales Impact: Missed connections mean fewer showroom visits and lost vehicle sales.
• Service Impact: Dealers want to grow their service business with proven outbound campaigns such as recall notices, maintenance reminders, or seasonal service offers. For those efforts to work, customers must know who is calling, trust it’s a legitimate business, and have a clear reason to pick up. If your number displays as spam, that opportunity vanishes.

Your calls are only as strong as their ability to connect. Without spam protection, even your best campaigns can’t deliver results.

Damaged Customer Trust

Consumers today are conditioned to distrust unknown phone numbers. If your dealership’s calls are flagged as “Scam Likely”, it doesn’t just hurt your chances of connecting – it damages your credibility.

Your dealership invests heavily in marketing to build trust and loyalty. All of that work can be undermined if customers start associating your calls with spam. Over time, this erodes your reputation and makes it harder to win back customers who might assume you aren’t a legitimate business.

Wasted Time and Lower Productivity

When calls don’t connect, your team wastes valuable time redialing numbers, leaving voicemails that never get heard, and chasing down alternative ways to connect. This is especially frustrating for BDC teams, who already work under pressure to hit daily call and appointment targets.

A phone system that works against your employees isn’t just inefficient, it’s demoralizing. Protecting your numbers from spam flags keeps your team productive and focused on conversations that actually drive revenue.

The Real Cost: Lost ROI on Your Marketing

Think about how much your dealership invests in generating leads – digital advertising, SEO, third-party listing sites, social media campaigns. If those leads can’t be reached because your calls are being filtered as spam, the ROI on every marketing dollar drops.

In other words, ignoring spam protection doesn’t just waste your BDC’s effort – it undermines your entire marketing strategy.

How Dealer Identity Solves the Problem

At Volie, we created Dealer Identity to solve this growing challenge for dealerships. Dealer Identity works by registering your dealership’s phone numbers directly with the carriers, so they know you’re a legitimate business – not a robocaller.

Here’s how it works:

• Carrier Registration: We take care of registering your numbers with carriers to reduce the risk of being flagged as spam.
• Legitimacy Confirmed: Once registered, carriers recognize your dealership as a verified business, improving your outbound connectivity.
• Peace of Mind: Your sales and service teams can focus on conversations, not fighting technology.

The process is simple, but the impact is profound: higher connection rates, more appointments, better customer trust, and improved ROI on your sales and service campaigns.

Don’t Let Spam Labels Drain Your Dealership

The reality is clear – ignoring spam protection costs your dealership in lost revenue, wasted time, damaged trust, and reduced ROI. But it doesn’t have to be that way.

With Dealer Identity, your dealership can fight back against spam labels and protect the lifeline of your business: the phone call.

Learn more about how Dealer Identity protects your dealership at dealeridentity.com.