Potential Spam. Fraud. Scam Likely.If you’re a dealership making outbound calls, these are the possible labels displayed when your customer or potential customer’s phone rings. With new technologies in place across the wireless carrier network to protect consumers from unwanted communications like spam calls and robocalls, automotive dealerships across the country are at risk of poor customer experiences via phone and decreased conversion rates.
Call Blocking and Labeling is Here to Stay
As the result of industry-wide efforts to increase protection for wireless subscribers across America targeted and victimized by illegal robocalling activity, automotive dealers have suffered unintended drops in contact rates and customer engagement. As trust in unknown phone numbers continues to decline, the automotive industry is left struggling to find a solution to the problem of calls originating from within a dealership being displayed as “Potential Spam,” “Spam Likely,” “Fraud Risk,” and other negative incoming call labels.
The complexities in addressing the problem are made more challenging due to the discrepancies in how call blocking and labeling is established and perceived from one wireless carrier to the next. No two mobile providers are perceiving you, your numbers, or the way you’re using your numbers in the same way. But there are steps you can take to mitigate the effects of incorrect call blocking and labeling and help you re-engage and build trust with both your current and potential customers when interacting via phone.
The complexities in addressing the problem are made more challenging due to the discrepancies in how call blocking and labeling is established and perceived from one wireless carrier to the next.
Register Your Dealership’s Identity
The first step in ensuring your numbers are correctly and cleanly displayed to your called parties is by establishing the ownership and legal compliant use of your numbers with key stakeholders across the calling ecosystem. These stakeholders include wireless service providers, analytics engines and the developers of call blocking and labeling apps; the multiple parties involved in determining the reputation and subsequent labels that are ascribed to your dealership’s phone numbers and visually displayed to your customers.
Until carriers trust your calls are originating from a legitimate business, the best they can do is rely on algorithms to assume why you may be calling, which is how “Potential Spam” can become associated with your business by mistake. The process of identifying who you are and why you are calling establishes your Dealer Identity as a trusted calling party so you can avoid negative phone number reputation and your customers receiving calls from your dealership labeled as spam or scam calls.
When you take control of the reputation of the calls originating from your dealership, you mitigate the risk of your calls being classified as a Spam and increase the likelihood of a positive customer engagement on the other end of the line.
As the owner of a cell phone, if you aren’t answering those incoming calls from “Potential Spam” or “Scam Likely,” you can assume your customers aren’t answering those either. Taking action today to ensure your business calls aren’t being negatively labeled as a scam or spam is the first step to identifying strategies to further improve your customer communications strategies.
Dealer Identity by Volie is focused on solving the problem of incorrect call blocking and labeling in the automotive industry. It is our mission to offer brand protection for automotive retailers from coast to coast with technology that offers proper identity verification so that every communication with a customer becomes a trusted one.
Ready to learn more?
Whether you’re a dealership looking to provide more protection to your reputation, or you’re a BDC serving the automotive industry, contact us!